About
Testing out this space.
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Jacqueline Smith is a Denver-based design leader who thinks beyond the screen.
Photo Credit: athenahealth Design Studio
I'm a design leader who refuses to choose between strategy and execution. For 15+ years, I've built high-performing teams while staying deep in the work—designing in Figma daily with auto-layout and tokens, using AI to prototype faster and explore more options, and creating systems that help teams ship with velocity and quality.
What makes me different: I think beyond the screen. At Omnicell, I designed pharmacy automation systems where physical hardware—drawers, lights, sounds, touchscreens—had to work seamlessly with multi-device software across tablets, kiosks, and monitors. I optimized clinical workflows by understanding how nurses and pharmacy techs move through hospital spaces while interacting with technology. This experience taught me to design for how people navigate physical environments while using digital systems—not just isolated screens.
"I design in Figma every day. I also lead teams that ship products people love."
This isn't role confusion—it's a strategic advantage. I stay close enough to the work to spot friction in our tools, processes, and handoffs. I know when we're over-engineering and when we're cutting corners. My teams trust me because I understand what they're dealing with, and I build systems that remove obstacles rather than add process.
"AI doesn't replace craft—it accelerates it."
I lead teams building AI products and use AI to augment my own craft. At Electric, I transformed a dormant chatbot into "Gigawatt," our AI assistant, establishing product vision, safety protocols, and tone guidelines that build user trust. I use AI tools to prototype faster, generate variations, and test ideas rapidly. I thrive in 0-1 environments where we're figuring it out as we go—especially when emerging technology is involved.
Recent work includes designing Omnicell's Point of Care pharmacy system combining physical automation hardware with multi-device UX orchestration, transforming Electric's dormant chatbot into "Gigawatt" (an AI assistant that became central to the product experience), building Arc design system with full WCAG compliance, and achieving 64% connection rates through evidence-based onboarding redesign.
"I create the conditions for teams to ship faster—through systems that remove friction and enable focus."
I build infrastructure that accelerates teams—design systems, cross-functional processes, operational workflows. I lead through ambiguity using metrics (Pendo, Datadog, Looker) and research. I conduct site visits and contextual research to understand how people actually use products in their environment. My approach emphasizes cross-functional collaboration and stakeholder management. I've presented to executive teams, worked alongside mechanical engineers and industrial designers, and navigated FDA compliance requirements in safety-critical healthcare environments.
I'm deeply invested in individual growth. Whether it's a junior designer learning to present work or a senior IC expanding into strategy, I create clear paths for development and give designers the coaching and opportunities they need to level up. I mentor designers locally in Denver and guest lecture at CU Boulder.
I care about solving real human problems in complex, high-stakes environments. I care about measurable outcomes and connecting design decisions to business impact.
What I'm looking for: Roles where digital interfaces meet physical products or spaces. My background in healthcare—designing for hospital environments, physical automation hardware, and safety-critical multi-device systems—translates to automotive/vehicle UX, medical devices, transit systems, wayfinding, aerospace interfaces, or IoT products. I'm energized by multidisciplinary teams that include industrial designers, hardware engineers, and human factors specialists.
Beyond work, I'm running in Denver, investing in my own wellness, and actively contributing to the design community. Diversity and inclusion matter deeply to me—in work, in community, in life. I love traveling to observe how people interact with the built environment—what delights them, what frustrates them. Living my values and showing up authentically is core to who I am.